As we tune in this summer (to arguably *the* most historic sporting event in history), we’re reflecting on our own participation as sponsors back in 1984. To celebrate, we’re partnering up with two local vintage curators from Intramural (@intramuralshop) in SoHo, New York and Varsity Los Angeles (@varsitylosangeles) in California to source pre-loved pieces from our 1984 summer sports collection. You’ll have a chance to see (or purchase!) these special one-of-a-kind pieces at our Century City and SoHo Levi’s® stores in July. Keep reading to find out all the deets.

Model, creative director, and thrift store cowboy Drew Jessup knows a keeper when he sees it. An ever-evolving style fueled by modern trends, eras past, and really great hair – he brings an unmistakable uniqueness to our latest collection at Levi’s® Williamsburg.

Gear up for an exciting combination of speed and style as Levi's® and McLaren Racing hit the track together for the first time. Two icons, one race-ready collection designed to reflect the pinnacle of heritage and innovation. Inspired by vintage era McLaren racecars, the collection comes to life through seven distinct pieces including a racing jacket, denim racing suit, heritage Trucker and 501® jeans, and finished with racing gloves, a special edition t-shirt and bandana.

Levi’s® and Starter team up for the first time to bring together two beloved icons. The new collaboration fuses a classic Levi’s® Trucker Jacket with Starter’s iconic satin team jacket of the ‘80s and ‘90s. Founded in 1971, the premium athletic brand championed the intersection of sports gear with popular culture. Levi’s® x Starter strikes a balance of each brand’s icons.

Levi’s® and ERL return for a second wave with a collaborative collection for Spring 2024.

Building upon two releases from last year, Stüssy & Levi’s® return with a new capsule for Spring 2024. The collection features a four-piece range of staple Levi’s® garments, refined with Stussy’s signature aesthetic and completed with custom fits, designs, and finishes.

Founded by Bijan Shahvali in 2019, NYC-based Intramural began as a vintage concept exploring the relationship between nostalgia and one's personal style. Bijan has since cultivated Intramural into one of the nation’s hottest fashion resellers with a simple belief that the best vintage style always includes an element of something personal. His talent and passion shine through sourcing vintage pieces that make an outfit feel unique to its owner.

For celebrity stylist Jared Ellner becoming a stylist was a happy accident that just made sense. “I love fashion,” he told us "I’m a fashion nerd." Through his years of styling for magazines and celebs, Jared has become an expert in the science of what to wear when, and, most importantly, how to style it. So when we sat down with Jared to get his take on what to wear this festival season, he had a wealth of information to share. Read our conversation below.

In honor of Asian American Pacific Islander Heritage Month, Levi’s® is spotlighting three artists who are creating their own legacies in music, Hollywood, and sports. While their Asian American identities are a common thread, what unites these creatives are their commitments to authenticity, supporting their community, and being a beacon of light for others following in their footsteps.

At Levi’s®, authentic self-expression is behind everything we do—our clothes, for sure, but also our values. So for this year’s Pride campaign, we set out to champion self-expression with a greater purpose. We wanted to celebrate how being able to show up as yourself—in the ways you dress, act, love, create, make people feel—empowers you to show up for others. And you’ll find a beautiful demonstration of that truth in the lives of our Pride 2023 cast: six inspiring LGBTQ+ individuals from around the globe and across the spectrum of self-expression.

Asian American and Pacific Islander communities have played an immense role in the shaping of American society, lending beauty and color by suffusing it with their rich histories and exuberant cultures. To commemorate Asian American Pacific Islander Heritage Month during the 150th anniversary of the Levi’s® 501®, we’re collaborating with four artists across the country to transform secondhand 501® jeans into wearable works of art that celebrate their unique heritage and experiences.

Black culture and creativity are inherently intertwined. From iconography that’s fueled world-shifting movements to art collectives that have birthed cultural reckonings, creatives have always been at the center of storytelling around the Black experience in America. In the spirit of celebrating the work and diverse experiences of these creatives, we’re partnering with three artists in three cities that have shaped Black history to explore their unique journeys and how having the city as their backdrop has allowed them to blossom.

Heritage is defined as one’s inheritance — what gets passed down from generation to generation. That inheritance is a crucial part of a person’s backstory, especially in a place like the United States that is undoubtedly made better by its diverse cultures and perspectives. In honor of Hispanic Heritage Month, get to know six creatives who are proudly bridging the gap between the past, present and future.

Courtney Barnett is an Australian singer, songwriter and musician who is finally living her dream through her latest project: Here and There Festival.

More is more, identity is exponential, and visibility is essential. For this year’s AAPI Heritage Month, four Levi’s® ambassadors are re-coding the stereotype, building layers into their heritage, and honoring it all through their customized Levi’s® 501® jeans, with the help of our own Levi’s® Tailors.

Activism doesn’t just look like leading a protest. It’s serving your community through social work. Or that low-fi video that makes you feel a little less alone in the world. It’s Black, queer multimedia artist Corinne Smith, also known fondly by the moniker Critty Smitty. Alchemizing paint into moving explorations of joy in the midst of grief and loss, Corinne is a testament to the power of art as activism.

Looking for ways to make your denim a little more you? Here are a few ways you can do just that.

And when, and why.

Farmgirl Flowers™ x Levi’s® have teamed up to create denim wrapped Pride bouquets. Now let’s repurpose that denim in a DIY tutorial.

Introducing our new artsy pieces in celebration of personal style and DIYs. Read on to see how we got crafty with two of our favorite creatives.

The key to sustainable gift giving: upcycling!

Spread cheer not trash with our DIY Zero Waste Gift Wrap.

All the ins and outs of DIY waist alterations.

Celebrity stylists Rob and Mariel offer a great excuse to clean out your closet with 8 ways to give new life to things you, or someone else, already owns.

Like a best friend, your jeans take care of you—but are you taking care of them? Although our denim is durable and made to last for years to come (just ask all our vintage-collector friends), you can still do your part to maintain them as well. Here are our favorite care hacks to keep your jeans looking their absolute best.

A hand-me-down and a Francis Ford Coppola movie. That’s how Mark Avery’s love affair with 501® jeans and Levi’s® began.

Some things never go out of style—like our classic 501® jeans for women. But if you're looking to diversify your denim collection, we also have plenty of other amazing pairs—all with their own special superpowers.

The Official Levi's Style Guide to 500 Jeans | Levi's® US

First days, best days, all the days. This year, we’re taking cues from the inside as students and others embark on another year of success – both in life, and in style. We sat down with six returning college students to learn what they’re wearing and why, and which words of wisdom they’d love to share with other students looking to express their true selves while keeping an eye on the future.

Learn how to wash and keep your black jeans from fading. Check out Levi's® Blog for our expert tips and tricks on how to keep your favorite black jeans black.

In Vol. 22 of our Tailor Profile Series, we celebrate Earth Day with Tristan Thompson in Los Angeles, California. His sustainable-focused designs and hand-crafted creativity coalesce into stylish new concepts that utilize bits and pieces of our past to help preserve our future.

This series follows Tailors from around the world–highlighting their craft, passions, love for the brand and the impact they have on bettering the planet through extending the life of your garments. For Vol. 21, we interviewed Sebastian Price from Denver, CO. Sebastian repaired and customized 15 vintage Trucker jackets for Levi’s® SecondHand, each adorned with its own unique patchwork, detailing, stitching, and style. His eclectic, creative approach blends elements of streetwear, skate culture, and the natural beauty of Colorado with the subtle elegance of high-fashion

Learn how to wash and keep your black jeans from fading. Check out Levi's® Blog for our expert tips and tricks on how to keep your favorite black jeans black.

Learn tips from Levi's® Ambassador, Luann Diez, on organizing clothes in your closet, keeping staple pieces, and how to donate old clothes with SecondHand.

In honor of Pride 2021, Levi’s® SecondHand has tapped celebrity stylist and costume designer Johnny Wujek to create two Pride-inspired custom pieces using SecondHand denim.

We’re preserving the planet for future generations by making clothes that last a lifetime.

In conversation with climate activist, author and hip-hop artist Xiuhtezcatl.

In conversation with Melati Wijsen, a 20 year old Indonesian/Dutch climate activist and change maker.

A conversation with Xiye Bastida, a Mexican-Chilean climate activist who embraces her Otomi indigenous belief that if you take care of the Earth, it will take care of you.

In conversation with Marcus Rashford, a football player, political activist and philanthropist to drive societal change.

Levi’s® has always been a symbol of democratic inclusion and youth empowerment, the choice of those daring to push for a better tomorrow.

It is a moment of extreme hardship – yes; but if we band together, give all that we can as individuals and as a collective, we can emerge stronger.

Thoughts on being of service to the community in this time of crisis.